Google AdWords Success Workshop
Unlocking the potential of Pay Per Click

At Pure Visibility we understand that AdWords accounts are very easy to set up and use, but difficult to master. At the end of the day, regardless of your skill level, the challenges in Pay Per Click are the same:

• How do I plan my strategy?
• How can I measure success?
• Do I know the latest techniques for increasing visitors, sales, and the bottom line?
• How do I get the most out of my limited management time while still getting the most out of my account?

Our course is a one-day workshop that provides winning, proven principles that will help you succeed in Pay Per Click management, regardless of whether you’re a beginner who hasn’t set up an AdWords account, or a seasoned professional with years of experience.

What Are the Benefits of the Google AdWords Success Workshop?

You will walk away knowing how to:

• Use PPC metrics and strategies for real AdWords success.
• Create an account the RIGHT way
• Find the best customers with the best keywords
• Write winning ad copy
• Maximize leads or sales through landing pages
• Efficiently manage an account.
• Best of all, although this class will focus on AdWords, the skills you learn can be applied to all online PPC marketing tools.

In addition, you will have hands-on experience with pay per click account management, receive training materials, and get the opportunity to network with others interested in pay per click.

Prerequisites: Attendees must bring a laptop computer with wireless connectivity

Pure Visibility Teachers and Coaches

Megan Zlatos
B.A. Spanish, Yale University
Megan was first exposed to Internet Marketing when she joined the AdWords department at Google. There, she worked to educate clients and then train employees on the joys of data-driven decision making. She left Google to pursue an opportunity at Justin.tv, a start-up in San Francisco, and the largest provider of live video online. At Justin.tv, Megan learned about the other side of Internet Marketing - publisher-side monetization and ad-serving. At Pure Visibility, Megan has managed international PPC campaigns for clients ranging from high-tech manufacturers to consultants and service firms. Her expertise also extends into extracting meaning from Google Analytics, she teaches PV's Analytics Drivers Education class. She also provides social media strategic planning and tactical execution. The common thread in her activities is persistent attention to detail and unswerving focus on generating leads and sales for our clients.